Pag-IBIG Fund has been awarded the Silver Anvil under the Best Use of Digital Assets subcategory for its campaign, “This is Real Home Shopping,” during the Anvil Awards Gabi ng Parangal held in Quezon City on Wednesday, 28 January 2026. The award recognized Pag-IBIG Fund’s innovative promotion of its Online Public Auction (OPA) for acquired assets and its optimal use of digital solutions, in line with President Ferdinand R. Marcos Jr.’s directive to expand access to affordable housing for more Filipinos under the Expanded Pambansang Pabahay para sa Pilipino (Expanded 4PH) Program. The Silver Anvil Award is conferred on public relations programs and tools that meet the highest standards of excellence in their respective categories. These translated into concrete adoption gains, including a 205% increase in OPA registrants and a 185% rise in submitted offers compared with manual bidding. Pag-IBIG Fund leadership emphasized that the Silver Anvil Award affirms the agency’s commitment to innovation and member-centered service. The initiative complements the Expanded 4PH Program by broadening pathways to homeownership and making housing opportunities more visible, accessible, and inclusive. Anchored on the relatable concept of “real home shopping,” the campaign made property acquisition as seamless as online shopping. The recognition demonstrates how effective digital communication strategies can strengthen public trust, expand access to government housing programs under the Expanded 4PH Program, and deliver measurable impact toward inclusive and sustainable homeownership. The “Mine” digital advertisement earned 160 million online views, while OPA-related Facebook posts reached a combined audience of over 53 million.
