
Recent studies show that the expression of love is not always associated with grand romantic gestures, but rather comes from effort and kindness in small things. Love does not always come packaged in a ribbon or expressed in words. Sometimes, these small expressions of effort and kindness can be a way to say to someone: 'I love you.'
The following five unique styles of expressing love are: Services, Words of Affirmation, Quality Time, Gifts, and Physical Touch. For many Filipinos, love is not only spoken; it is shown through thoughtful, everyday gestures, such as cooking a favorite dish, fulfilling chores, delivering groceries, or even helping to carry heavy bags. In the end, what can be more 'kilig' than hearing 'I adore you' or spending significant, uninterrupted time with your partner?
The 'Gifts Delivery' group takes the second place with a result of 33%, while 'Physical Touch' completes the list with 29%. But what is the language of love? It is how people demonstrate their love and how they receive it – it is a way they express kindness and affection toward others. This is how love is expressed in the Filipino style!
According to the national social survey conducted from December 12 to December 18, 2024, 'Services' was identified as the most common language of love among Filipinos, with 67% of adult Filipinos naming this gesture their primary language of love. The survey was conducted through personal interviews with 2,160 adult Filipinos across the country: 1,080 from Balance Luzon (Luzon outside Metro Manila) and 360 each from Metro Manila, Visayas, and Mindanao. In second place were 'Words of Affirmation' and 'Quality Time,' both with a similar result of 51%.
On this day of St. Valentine's, don’t just wait for flowers and chocolate. Pay attention to the small things, such as a cup of coffee that someone prepared for you, or suddenly your favorite shirt.